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HOW TO ARTICULATE YOUR BUSINESS VISION


When was the last time you articulated the VISION of your business and where you want it to go over the next 3-5 years?


You may say 'what is the point', growing the business year on year is all that is needed.


However if you are:

  • Flatlining as a business

  • Losing your key staff on a regular basis

  • Finding that you and the business struggles to have focus

  • Realising that customers do not value what you bring to them in products and services

  • Seeing that the staff are demotivated with rudderless leadership throughout the organisation


Then I would strongly suggest that the business needs a clear vision.

One ancient proverb sums up the power of Vision. It says this:

'Without Vision, the people cast off restraint'

In other words, your people will do their own thing if they do not have a clear vision to lead them in the right direction.


So one of the simplest means of communicating a vision that everyone can understand is by creating a Balanced Scorecard.


This tool was created by some Harvard professors working in conjunction with industry, in particular manufacturing, to be able to represent Mission, Vision, Strategy, Targets and Goals, ALL on one sheet of paper.


An example is shown here from an Architects Practice that we facilitated this process with. They wanted their scorecard to be created around their 3 year focus or THEME of growing their business.


Remember the themes can be anything, including, increasing profits, operating efficiency, succession planning, customer retention etc. Any strategic intent theme.



This approach very powerful, as it links the objectives to tangible tactics that are measured on a regular basis.


And because it is on one page, then it is easy for your team to see where the business is at any one time when you are briefing the company on a monthly basis.


Call us if you want to know more about how to apply this simple strategic approach in communicating Vision to your teams. Click the link here for more information.

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