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Longevity in Business? The Lesson from Warren Buffet




If you are running a successful business it is likely that you will have experienced a multitude of scenarios where you would have to question your ethics and thinking on a matter.


We tend to find that those scenarios are heightened and more prevalent when business is tight, targets are not being met, cashflow is drying up or when an opportunity not to declare income for tax or VAT purposes comes to the fore.


Our work with a plethora of businesses has identified that the best businesses have a clear vision and culture which embrace the whole subject of ethics.

Below are a number of tips to ensure that your organisation does not fall into the same situation as Arthur Andersson, Tesco’s falsifying revenues and the LIBOR shenanigans of the banks. You may say these tips are obvious. Yet it is the obvious that is left behind on establishing the ongoing growth, health and legacy of a business. So ask yourself these questions:


  • Are your people clear about the vision of the business? By having a clear vision and articulated goals people are constrained by the focus of the business and less likely to deviate from it.

  • What culture and values underpin how the business operates? Spell it out. Write down the non-negotiables of how you do business, how you treat your customers, how you treat your staff and how you treat even your suppliers.

  • Do all leaders in the organisation model the culture and values in the organisation? The falsification of revenues at Tesco’s was underwritten by a number of key directors in the UK business. It is very rare that ethical issues leading to the problems or the demise of a business are not known or sanctioned by the leaders. Be comfortable with the leaders you have around you.

  • Give a voice to your staff to communicate ethical issues? Many of our clients use our tailored 360 Leadership Feedback survey which incorporates questions for staff and peers to comment on the ethical behaviour of a manager or business leader. Very powerful process, as well as anonymous.

  • Always seek independent advice from someone who will tell you as it is without fear of them not receiving a pay cheque or invited back to speak? Many a non-executive unfortunately do not communicate loud enough on these issues for fear of them losing their job or position.


We could go on, but if you are still not stirred to take the right business course by our comments above, then please heed the words of Warren Buffet to his organisation about their code of ethics, which has insured that his reputation, as well as his organisation, Berkshire Hathaway, continues to be one of the most respected investment business in the world.

“…I want employees to ask themselves (when they are in doubt about whether a particular conduct is ethical or not) whether they are willing to have any contemplated act appear the next day on the front page of their local paper – to be read by their spouses, children and friends – with the reporting done by an informed and critical reporter.”

If you want help in working through developing clear culture and value principles for your business or to expose your leaders to our online 360 Leadership survey, then please contact us soonest. Click the link here for more information.

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